The way to make BI pervasive is to operationalize it. Operational BI involves delivering information and insights to business users in a timely fashion so they can take immediate action to meet goals. Operational BI also converges the once distinct domains of operational and analytical applications. Operational BI facilitates embedding analytics and reports into operational applications and processes which drive the business. This enables users to access information and insights within the context of the application and process they manage on a daily basis rather than switch contexts and open an analytical application. Many organizations are intrigued by the idea of operational BI. They want to drive additional value from their existing data warehousing and BI environments and believe operational BI is the best way to do that.
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