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TDWI Virtual Summit

Technology Trends in Data and Analytics

October 5—6, 2022

8:30 am - 1:00 pm PT

Solution Summit

Spotlight Talk: Data-First Approach

October 5, 2022

Prerequisite: None

Haridas Nair

Global Head, Cross Product Management, SAP HANA Database & Analytics


Organizations are striving to be more intelligent and sustainable, focusing on serving the needs of customers, employees, and society. This is being achieved through digital transformation, where data is at the heart of the new sustainable enterprise. However, a fundamental error continues to proliferate—moving data to technology, instead of bringing technology to data.

Data moved without the context of applications and associated semantics results in increases in cost, compute, and complexity in rebuilding that context in the technology platform. What if the data could be modeled and offered with semantics while preserving the context of operational systems? SAP's data and analytics technologies make it feasible. Move technology to data instead of data to technology.

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