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Unify Your BI and Analytics Programs for Strategic Advantage (With Audience Q&A)

June 16, 2021

Prerequisite: None

Deanne Larson, Ph.D.



Larson & Associates

This session will include a moderated Q&A featuring questions from the live audience.

Business Intelligence (BI) and Business Analytics (BA) often exist as independent organizational capabilities, primarily due to different strategic focuses. BI leverages historical and current data to optimize for the present, and BA leverages data to prepare organizations for the future. But why are these core competencies strategically separate? Having an integrated and unified BI and BA program can introduce strategic synergies, improve decision making, and increase data management productivity.

Both BI and BA rely on common resources—data management and analysis professionals and the data itself to deliver value. Both BI and BA require extensive data and often the same data, for example. Organizations that provide users in BI and BA a curated set of external and internal data will realize twice the value from investments in these areas compared to organizations that do not.

Data understanding and preparation is still the longest phase of an analytics project due to some of the synergies between BI and BA not being leveraged. Knowledge sharing between data professionals in the same organization tends to be another barrier that having a unified strategy could address.

This session will address:

  • Blurred lines between BI and BA
  • BI as a gateway to analytics
  • BI and BA synergies
  • Benefits from a combined BI and BA strategy
  • Sample of unified BI and BA program structure

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