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Taking BI and Analytics to the Next Level at ATB Financial (With Audience Q&A)

June 16, 2021

Prerequisite: None

Dan Semmens

Head of Data & Artificial Intelligence, Technology Innovation & Engineering


This session will include a moderated Q&A featuring questions from the live audience.

With businesses under increasing pressure from high customer expectations, increasing regulatory requirements, and emerging disruptive competitors, the ability to make timely and accurate decisions is critical. Decision making cannot simply be relegated to a select few who rely on limited information, forced to use past experience and personal judgment to cascade decisions into the organization.

Although many organizations have placed a strong focus on moving toward a more modern analytics platform, challenges exist around misperceptions of the value of data, cultural inhibitors, and the poor state of analytical systems and processes.

ATB Financial has actively worked to open up access to insights and shift from traditional reporting (what has happened) to more predictive (what will happen), thereby enabling all team members to make the best possible decisions as quickly and as simply as possible. This was achieved through a modern BI platform and operating model.

This session will detail ATB Financial’s efforts to advance cloud-based analytics capabilities and build a mature operating model for BI and analytics. Our program has demonstrably accelerated data monetization by:

  • Defining the business value impact of cloud-based analytics tools and practices
  • Prioritizing data sources that address critical business decisions
  • Engaging and maturing the internal analytics community to drive adoption
  • Creating a common understanding of the value of data

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