Prerequisite: None

Donna Burbank

Managing Director

Global Data Strategy Ltd

This session will include a moderated Q&A featuring questions from the live audience.

Organizations who are able to leverage trusted internal enterprise data assets for AI are at a significant strategic advantage in today’s AI-driven marketplace. Customer, product, location, and more types of data become the building blocks for effective AI models. Master data management (MDM) is the process of creating these trusted data sets for core enterprise assets, which requires a combination of data governance, business process alignment, and a strong data architecture.

In this session, expert practitioner Donna Burbank will discuss practical ways to use MDM to foster trust, increase adoption, and accelerate your strategic AI efforts.