Prerequisite: None

Sam Wong

Senior Director of Data, Analytics, and AI

Mark Anthony Group

This session will include a moderated Q&A featuring questions from the live audience.

In an era where data has become a strategic asset, many organizations still find themselves struggling to convert well-crafted data strategies into real business outcomes. The gap between intention and implementation is where most initiatives stall—caught between complex technologies, siloed teams, and a lack of clear business alignment.

In this session, Sam Wong will share practices aimed at overcoming that gap, focusing on the real-world implementation of modern data solutions that drive meaningful, enterprise-wide value.

Wong will share his experience transitioning from abstract roadmaps to actionable execution by anchoring architecture decisions in prioritized business use cases—such as faster forecasting, campaign optimization, and operational visibility. He will discuss agile, modular design principles that enable scalable data platforms, while avoiding the trap of overengineering. Topics will include:

• Starting with clear, high-priority business problems instead of leading with technology
• Translating use cases into focused data capabilities and solution components
• Implementing modular architectures that evolve over time without disruption
• Measuring success at every layer—from technical performance to business outcomes

You’ll also gain insight into a balanced execution framework that connects platform metrics, data product ownership, and business impact tracking, helping you communicate value to both technical teams and executive stakeholders.