Prerequisite: None
This session will include a moderated Q&A featuring questions from the live audience.
Effective analytics are critical to success in the financial services industry. From fraud detection to attracting and retaining new customers with high lifetime values, financial institutions must keep up with the current trends in analytics to survive in a competitive marketplace.
Analytics expert Zank Bennett will lead you through some of the most effective strategies for using applied analytics in the financial services sector. He will also cover many of the problems faced by financial services companies when planning and implementing analytics solutions and provide methods to avoid them.
You will learn why analytics plays an essential role in the financial services industry and where applied analytics can have the biggest business impact in critical areas. Bennett will explain how financial services companies can use analytics to streamline operations and improve efficiency to stay competitive.