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TDWI Virtual Summit

Data and Analytics in Financial Services

June 22–23, 2022

8:30 am - 12:30 pm PT

Dr. Betty Moon

Industry Executive Advisor – Banking and Capital Markets


Dr. Betty Moon is responsible for SAP’s North America banking and capital markets strategy. As part of SAP’s Customer Innovation Office, Dr. Moon helps financial institutions design their futures and improve their results by bridging technology and business through her research on customer experience, digital transformation, strategy, and workforce management.

Dr. Moon is a recognized leader in financial services with over 25 years of experience at brands such as Bank of America where she served as head of national sales performance, PNC Investments as EVP and chief strategy officer, National City Bank as EVP and head of retail investments, and Huntington Bank where she led the private financial group.

A frequent speaker at industry conferences, Dr. Moon has been published and quoted in leading media including the Wall Street Journal, Forbes, and American Banker.

She is a CFP Board Emeritus and earned both her master of science degree and doctorate in business management from Case Western Reserve University’s Weatherhead School of Management.

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