Customer and identity data are becoming the cornerstone of personalization and AI-driven engagement. Yet, unifying fragmented profiles and ensuring privacy and consent across systems remain major challenges for organizations.
This TDWI On-Demand Virtual Summit explores how to unify and govern customer and identity data responsibly while enabling analytics, automation, and AI innovation. Hear from TDWI research analysts, leading experts, and practitioners that will share insights on market trends in customer and identity data management, practical guidance on technologies and architectures that support unified, trusted, and compliant data, and real-world case studies from organizations achieving success in leveraging customer intelligence for business growth.
Free to Attend – Full Agenda Coming Soon
Topics will include:
- How AI is reshaping customer and identity data management , from unified profiles to predictive engagement
- Building scalable architectures for customer data, combining MDM, CDP, and identity resolution technologies
- Techniques for protecting privacy, managing consent, and ensuring compliance with evolving regulations
- Balancing personalization and responsible AI with governance, transparency, and ethical data use
- Unifying structured and unstructured sources into a trusted customer view
- Enabling omnichannel activation of customer and identity data through APIs, analytics, and automation