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Doug Freud

Senior Director, Platform and Technologies Global Center of Excellence


Doug Freud is a senior director who focuses on Innovation use cases involving machine learning. Doug works with strategic customers as an engagement lead to help embed machine learning into operational systems. As an engagement lead he works with data architects, data scientists, and business owners to digitize business processes. In addition, Doug focuses on financial services and works closely with the SAP FINS Industry team. Doug also works closely with product management, suggesting new capabilities within the SAP Machine Learning technology stack. Doug joined SAP in 2013 via the acquisition of KXEN, a machine learning platform start-up. He has over 25 years of experience in statistics, machine learning, text analytics, and social network analysis.

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