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Barry Hodges

Data Strategist and Architect

SAP Platform & Technologies, Asia Pacific CoE

Barry’s job at SAP is simple—he helps customers extract value from data—usually SAP data, but any data is fine. The primary vehicle for this is data strategy—the art of mapping data to business outcomes. When Barry is not working on strategy, he focuses on enterprise data architecture. This includes governance, integration, storage, processing, administration, security, and, of course, analysis in all its various shades. Barry is fortunate to have more than 26 years of data-centric experience to draw on.


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