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Case Study: Leveraging Data and Machine Learning to Develop a 360-Degree View of the Customer and Accelerate Recovery Post-COVID-19

April 21, 2021

Prerequisite: None

Rich Fox

Analytics Consultant and Educator

Understanding your customer is even more important today as companies recover from COVID-19. Companies must align multiple diverse data sources to build a holistic view of the customer and their behaviors, providing a customer-centric data strategy and creating a seamless, frictionless, and connected customer experience. Knowing what motivates your customers unlocks significant insights and the 360-degree view of the customer allows the company to track, monitor, and analyze consumer behavior data across channels.

This session reveals how the value of data-driven insights can empower intelligent decision making to accelerate recovery and growth. It will explore how machine learning-powered insights can enable business value and establish a competitive advantage with a more effective customer strategy.

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