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Self-Service Business Analytics: Trends and Directions

April 20, 2021

Prerequisite: None

David Stodder

Senior Research Director


Empowering users to access, explore, and analyze data at the speed of business remains a top priority for nearly all organizations according to TDWI research. Users want the ability to personalize how they see and interact with data. Business users are closest to the problems they are trying to solve and questions they need to answer through data; they want to be less dependent on IT. Today, the self-service trend includes acquiring, blending, preparing, and transforming data, not just visualizing and analyzing it.

Digital transformation is adding both more data users and a greater variety of use cases and workloads. This talk will discuss where organizations stand in terms of progress toward goals for self-service business intelligence and analytics and for empowering wider user communities. The presentation will explore TDWI research about challenges and look at the types of features and functionality users want from tools, SaaS, and data preparation, integration, and management systems. We will look at technology trends to address the challenges and their overall impact on the future of self-service business analytics.

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