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The Art of the Possible with Data and Analytics (With Audience Q&A)

May 19, 2021

Prerequisite: None

Douglas Laney

Innovation Fellow, Data and Analytics Strategy

West Monroe

This session will include a moderated Q&A featuring questions from the live audience.

Organizations of all sizes, in all industries and in all geographies, are taking innovative approaches to the use of data and analytics to support their mission-critical initiatives in every corner of the business. Many of these innovations do not come from traditional data warehouse and business intelligence efforts, but rather are born out of experimental, vocational, and opportunistic situations.

Indeed, a new era has emerged in which data is not only playing an increasingly central and critical role in business success and competitive advantage, but is also an acknowledged key business asset. Advances in technology are creating new types of information and supporting new analytical approaches. However, there is much more to the successful exploitation of data by today's organizations than just better analytics and technology. The ability to conceive, refine, assess, and develop innovative use cases has become an enterprise imperative. By treating data as a valuable company asset, not just talking about it as one, any organization can discover new approaches to using data and analytics to find new competitive advantages.

In this session, Mr. Laney will: 

  • Explore dozens of real-world examples of organizations innovating with, monetizing, and otherwise using data and analytics in high-value ways
  • Offer insights from his analysis of over 500 such implementations across all industries, geographies, types of data, and styles of analytics
  • Share his refined approach to data and analytics use case ideation, refinement, and selection

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