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A Businessperson’s Guide to Making Analytics Pay

August 4, 2020

Prerequisite: None

Meta S. Brown


A4A Brown, Inc.

Bad news: Many organizations fail to break even on analytics investments.
Good news: You can use common-sense management practices to make analytics pay.

Managers often lack interest or confidence in directing analytics efforts to meet business needs. Hands-on analysts often lack an understanding of business processes and goals. Without proper management guidance, analysts will, more often than not, fail to produce results that meet management needs. But what should management do to ensure analytics success?

In this presentation you will learn:

  • What causes organizations to lose money on analytics
  • Why business management has an active role to play in analytics, with no technical expertise required
  • Requirements for a profitable analysis process

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