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WORKSHOP: Building the Business Case for Advanced Analytics

August 20, 2019

Prerequisite: None

Chris Adamson


Founder and BI Specialist

Oakton Software LLC

Success with advanced analytics starts with a business case. Without one, it is hard to get started and even harder to succeed. In this workshop, you will learn how to build the case for advanced analytics—the first step on the path to measurable business impact.

Business impact is not the byproduct of unbounded exploration; it is planned. Analytics leaders collaborate with business stakeholders to build the case. For each stakeholder’s line of business, the case begins with objectives and challenges and then identifies how success is measured.

Building on this foundation, the business case catalogs opportunities for impact. Focus is given to areas where stakeholders have the necessary leverage to act on analytics insights. Targeting success metrics for each opportunity ensures alignment with business needs while also building the case for business value and establishing the framework for measuring returns.

This workshop will guide you through the process of building a business case with fellow leaders, using real-world techniques you can bring back to your organization and use with your own teams and stakeholders.

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