By using website you agree to our use of cookies as described in our cookie policy. Learn More

TDWI San Diego Strategy Summit 2019 has ended, sorry you missed it!

Join us for an upcoming conference, Strategy Summit, or check out our full calendar of training opportunities.

CASE STUDY: Using Data and Machine Learning to Make Consumer Insights Actionable

August 19, 2019

Prerequisite: None

Richard Fox

VP of Analytics and Data Science

Apex Parks Group

In today’s technology-first and media-driven marketplace, marketers frequently pivot between feeling excited about burgeoning possibilities and overwhelmed by increasing complexity. Asked to build strong relationships with customers, the modern enterprise needs a robust and holistic view of consumers to understand what they do, why they do it, and how to effectively reach them.

This use case will show how a customer-centric approach was utilized to design a customer 360-degree view to understand what motivates customers, unlocking actionable insights to grow sales and improve margins along with the specific strategies of the 360-degree customer view.

In this session you’ll discover.

  • How to connect your strategy to customer analytics?
  • What is a customer-centric view and why is it important?
  • Which predictive approaches and models can you use?

Register Online

Rest easy—online registrations for this conference are secure. Our secured server environment keeps your information private.

Subscribe to Receive strategy summit updates via email