CASE STUDY: Using Data and Machine Learning to Make Consumer Insights Actionable

August 19, 2019

Prerequisite: None

Richard Fox

VP of Analytics and Data Science

Apex Parks Group

In today’s technology-first and media-driven marketplace, marketers frequently pivot between feeling excited about burgeoning possibilities and overwhelmed by increasing complexity. Asked to build strong relationships with customers, the modern enterprise needs a robust and holistic view of consumers to understand what they do, why they do it, and how to effectively reach them.

This use case will show how a customer-centric approach was utilized to design a customer 360-degree view to understand what motivates customers, unlocking actionable insights to grow sales and improve margins along with the specific strategies of the 360-degree customer view.

In this session you’ll discover.

  • How to connect your strategy to customer analytics?
  • What is a customer-centric view and why is it important?
  • Which predictive approaches and models can you use?

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TDWI San Diego Strategy Summit

San Diego Hotel & Marina
San Diego, CA
August 19–20