VP of Analytics and Data Science
Apex Parks Group
In today’s technology-first and media-driven marketplace, marketers frequently pivot between feeling excited about burgeoning possibilities and overwhelmed by increasing complexity. Asked to build strong relationships with customers, the modern enterprise needs a robust and holistic view of consumers to understand what they do, why they do it, and how to effectively reach them.
This use case will show how a customer-centric approach was utilized to design a customer 360-degree view to understand what motivates customers, unlocking actionable insights to grow sales and improve margins along with the specific strategies of the 360-degree customer view.
In this session you’ll discover.
- How to connect your strategy to customer analytics?
- What is a customer-centric view and why is it important?
- Which predictive approaches and models can you use?