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Richard Fox

VP of Analytics and Data Science

Apex Parks Group

Rich Fox is the VP of data science and analytics at Apex Parks Group where he is responsible for all data science demands across the business—designing and executing on the data analytics strategy. Apex Parks is one of the largest entertainment center companies in the United States, operating amusement parks, water parks, and family entertainment centers.

Rich has twenty years of experience in analytics and is an experienced thought leader. He combines an analytical and data-driven strategy with a deep understanding of business and finance to drive business performance in a number of industries including e-commerce, restaurants, hotels, retail, distribution, manufacturing, and real estate.

Rich teaches analytics in a master’s program at San Diego State University where he recently co-designed the new Innovation course and has a graduate certificate in predictive analytics from Northwestern. He is also a CPA, spent six years with PricewaterhouseCoopers, and has been a CFO. Rich received his bachelor’s degree in accounting from the University of Illinois.


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