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TDWI San Diego Update

At TDWI, we have been working hard to navigate this ever-changing landscape in the face of COVID-19, and we want to assure you that the health and well-being of our employees, customers, and vendor partners is our top priority. Therefore, we have unfortunately decided to cancel TDWI San Diego 2020.

We truly appreciate your support during this difficult time. Our registration team will be in contact with individual registrants and sponsors directly. View our virtual learning options at

Rich Fox

VP, Head of Analytics

Qdoba Restaurants

Rich Fox is VP, head of analytics at Qdoba Restaurants where he is responsible for all data science demands across the business, designing and executing on the data analytics strategy.

Rich is a 20-year veteran in the analytics industry and an experienced thought leader. He brings strong business expertise to the strategy, design, and use of analytics in a company, most notably in linking key decisions to high-value outcomes. He has been at the forefront of innovative, yet pragmatic application of data and analytics to solve business problems and was one of the pioneers in developing cascaded KPI frameworks to better manage strategy-to-execution performance.

Rich teaches analytics in a master’s program at San Diego State University where he recently co-designed the new Innovation course, and he has a graduate certificate in predictive analytics from Northwestern. He is also a CPA, spent six years with PricewaterhouseCoopers, and has been a CFO.

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