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Strategy Summit

EXPERT SPEAKER: Using External Data to Drive Business Value

February 11, 2020

Prerequisite: None

Douglas Laney

Douglas Laney

Principal Data Strategist


Some of the most high-value and innovative uses of data involve the collection and integration of external data sources – data that originates from outside the organization. In fact, your largest source of data may not be your customer or transaction or process data, rather it may be data licensed or harvested from others. In this session, Mr. Laney will:

  • Describe and give examples of the seven key sources of data
  • Share real-world examples of each being used to drive significant business benefits for a business, and
  • Discuss how to identify the most valuable data, and take necessary precautions to avoid a variety of risks

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