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Business Analytics Essentials

A TDWI Certificate Track

Virtual Classroom
July 18–20, 2022
9:00am – 5:00pm CT

Deanne Larson, Ph.D.

Deanne Larson, Ph.D.

Larson & Associates

In today’s business climate, decision makers require powerful analytics for maximum impact. Business managers need to know more than what—to stay competitive they must be able to answer the hard questions of why, what if, and what next.

To deliver powerful analytics insight you need to see the whole system, measure the right things, and find and communicate the right answers to critical business questions. Over the three days of the Business Analytics Essentials seminar, learn the foundational principles of analytics, dive into the capabilities of predictive analytics, and gain essential skills for effectively communicating your findings through data visualization.

Accelerate your business analytics skills with TDWI at this high-impact, engaging learning experience.

Attend all three days and earn a certificate.

  • Monday, July 18

    Analytics is a hot topic, but also a complex one. This continuously growing field now includes descriptive, diagnostic, predictive, and prescriptive analytics. Applied analytics including optimization, simulation, and automation expand the scope. Data growth also fuels the complexity—unstructured data, big data, social data, data streams, and more. Advanced analytics continues to expand with complex event processing, machine learning, cognitive computing, and so on.

  • Tuesday, July 19

    Predictive analytics utilizes a set of techniques to derive knowledge from large amounts of raw data. Techniques adapted from statistics, probability, data mining, and machine learning are used to create models that enable predictive capabilities. These models allow companies to shift their focus from insight (knowing why things happen) to foresight (knowing what is likely to happen in the future).

    Predictive models learn from observed patterns in operational and historical data to quantify probabilities of future conditions, events, and risks. Virtually every industry—insurance, telecommunications, financial services, retail, healthcare, pharmaceuticals, and many more—uses predictive analytics to become more proactive in their management style and drive improved performance.

  • Wednesday, July 20

    Data visualization has rapidly become a critical part of business analytics and business communications. Without visualization, the numbers and statistics of analytics are difficult to interpret and incomprehensible to many who need to turn data into knowledge. The advent of big data, with the increasing volume and velocity of data, requires visualization as a technique to compress large volumes of data into digestible presentations and to observe streaming data in motion.

Pricing Select Courses, View Pricing

3-Day Certificate Unlocked

Discounts

  • Early Bird Discounts

    Receive a 20% discount if you register by May. 20.
    Receive a 10% discount if you register by Jun. 17.

  • Member Discount

    Receive a 10% discount on your registration. Membership status will be validated when your registration is processed.

  • Team Discounts

    Teams of 3–9 people save 10% by using code TEAM. Groups of 10 or more will save 20% with code TEAM20.

REFUND AND CANCELLATION: You may substitute one person in your place by contacting registration@tdwi.org at least five business days prior to the event. If you must cancel all or part of your registration, your refund request must be sent to registration@tdwi.org no later than 10 business days prior. Your fee will be returned, less a 20% cancellation fee. No refunds will be issued within 10 days of the event.

Reserve your spot at the seminar today!

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