Your Team,
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Our Instructors

Visualization and Storytelling: Advanced Skills for Communicating with Data

Prerequisite: None

Communication, conversation, and collaboration—these three C’s are the keys to data-driven business. Data is the catalyst that triggers and inspires the three C’s. Data visualization is a core element of business analytics and business communications. Without visualization, the numbers and statistics of analytics are difficult to interpret and incomprehensible to many who need to turn data into knowledge. Elegant and well-designed data visuals often appear easy because skilled visual developers hide the complexities and hard work behind the scenes.

Creating visualizations is only the beginning. The real value of visualization comes from understanding what they tell you. With the language of words we learn reading and writing as separate but related skills. Similarly, with visual language we need to learn understanding (reading) and creating (writing) as distinct but related skills.

Data storytelling takes data visualization to the next level. Storytellers are the next generation of business and data analysts. They don't dismiss the value of the quants; they see quantification as the foundation of data stories. Neither do they devalue visualization; in fact, they amplify its value by scripting a story with visuals to communicate the what, when, where, who, and why of business circumstances and business behaviors.

The Visualization and Storytelling Skills workshop will cover essential techniques and best practices for data visualization and data storytelling over three days of in-depth, interactive training.

Your Team Will Learn

  • Visual design techniques and the components of visualization
  • Visual data exploration and analysis
  • The most important things to look for when viewing data visualizations
  • How to do a “quick read” and a “critical read” of data visualizations
  • To see trends, patterns, and outliers in visual presentation of data
  • To see ambiguity, distortion, and bias in visual presentation of data
  • How to find the stories in data and data visualizations
  • How to support data visualization with narrative and craft captivating and compelling data stories

Geared To

  • Business analysts and data analysts
  • Business analytics leaders and managers
  • Anyone who uses data to develop charts and graphs for communication
  • Business managers, decision makers, analysts and other analytics consumers seeking to refine their skills for understanding data visualizations
  • Anyone who creates data visualizations for others
  • Anyone who views data visualizations created by others

Contact Us to Get Started Today


Yvonne Baho

Yvonne M. Baho Director, Enterprise Learning
Phone: 978.582.7105
Email: ybaho@tdwi.org


"The instructor was very responsive to input from the class and adapted to meet the needs specific to our context. I especially appreciated the many case studies and focus on assessment."

S. Bessias UNC Healthcare

"Very good overall view of DW concepts and provided valuable insight for such a varied audience."

Jerry Bundt Nestle Purina

"This was the best training class I’ve had in my 20 year career."

Tim Grieb Seattle Children’s Hospital

"The instructor did an excellent job and demonstrated an understanding of real world applications."

Sean Dewulf Con-way Freight


Yvonne Baho Yvonne M. Baho
Director, Enterprise Learning
Phone: 978.582.7105
E-mail: ybaho@tdwi.org

Contact Us to Get Started Today

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