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Trend Spotting and Pattern Spotting: Seeing What Matters in Data Visualizations

Duration: One Day Course

Prerequisite: None

Course Outline

Data visualization is an important part of analytics. Analytics effectiveness and impact depends on visualization skills of two kinds—the ability to create visuals and the ability to understand visuals. The real value of visualization does not come from creating visuals, but from understanding what they can tell you. With the language of words we learn reading and writing as separate but related skills. Similarly, with visual language we need to learn understanding (reading) and creating (writing) as distinct but related skills. There are many books, courses, and other resources that teach people how to develop data visualizations but few that teach how to read and understand them. This course aims to fill that gap by teaching the core capabilities of understanding and interpreting data visualizations.

You Will Learn

  • Ten key concepts of data visualization
  • The most important things to look for when reading visualizations
  • How to do a “quick read” of data visualizations
  • How to do a “critical read” of data visualizations
  • To see trends, patterns, and outliers in visual presentation of data
  • To see ambiguity, distortion, and bias in visual presentation of data

Geared To

  • Business managers, decision makers, analysts, and other analytics consumers seeking to refine their skills for understanding data visualizations
  • Data scientists, data analysts, and other analytics providers seeking to enhance their data visualization skills by understanding visualization from the perspective of the readers
  • Developers of data visualizations who will improve visualization skills by seeing data visualization through the eyes of the readers

Contact Us to Get Started Today


Yvonne Baho

Yvonne M. Baho Director, Enterprise Learning
Phone: 978.582.7105
Email: ybaho@tdwi.org


"The instructor was very responsive to input from the class and adapted to meet the needs specific to our context. I especially appreciated the many case studies and focus on assessment."

S. Bessias UNC Healthcare

"Very good overall view of DW concepts and provided valuable insight for such a varied audience."

Jerry Bundt Nestle Purina

"This was the best training class I’ve had in my 20 year career."

Tim Grieb Seattle Children’s Hospital

"The instructor did an excellent job and demonstrated an understanding of real world applications."

Sean Dewulf Con-way Freight


Yvonne Baho Yvonne M. Baho
Director, Enterprise Learning
Phone: 978.582.7105
E-mail: ybaho@tdwi.org
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