Your Team,
Your Location,
Our Instructors

Measuring Intangibles: Breaking Down Analytic Barriers

Duration: One Day Course

Prerequisite: None

Course Outline

Performance management depends on measurement, and many of the measures are financial. But financial measures have little impact on business performance; they measure the past and tell us little about the future. However, they are comfortable and tangible. Even the common nonfinancial measures are tangible, retrospective, and relatively easy. Many of the things that we need to assess seem to be especially difficult to measure, so we measure what is easy instead of what is needed.

The right things to measure are those that drive goal attainment. This means changing the measurement focus from outcomes to influences—from past to future. Outcome-based measurement uses lagging indicators, which monitor past performance but contribute little to managing future performance. Influence measurement uses leading indicators—predictors of future performance and levers to shape the future.

You Will Learn

  • Why measuring intangibles is central to managing future performance
  • The challenges of performance indicators such as customer satisfaction and employee morale
  • How to establish scope and quality criteria for intangible measures
  • How to identify, select, and define intangible measures
  • Measurement techniques for intangibles
  • How to apply intangible measures for business leverage

Geared To

  • Business analysts and business managers; analytics designers and developers; BI program and project managers; problem-solvers

Contact Us to Get Started Today


Yvonne Baho

Yvonne M. Baho Director, Enterprise Learning
Phone: 978.582.7105
Email: ybaho@tdwi.org


"The instructor was very responsive to input from the class and adapted to meet the needs specific to our context. I especially appreciated the many case studies and focus on assessment."

S. Bessias UNC Healthcare

"Very good overall view of DW concepts and provided valuable insight for such a varied audience."

Jerry Bundt Nestle Purina

"This was the best training class I’ve had in my 20 year career."

Tim Grieb Seattle Children’s Hospital

"The instructor did an excellent job and demonstrated an understanding of real world applications."

Sean Dewulf Con-way Freight


Yvonne Baho Yvonne M. Baho
Director, Enterprise Learning
Phone: 978.582.7105
E-mail: ybaho@tdwi.org
TDWI Onsite Brochure Download

Download the Onsite Brochure

Download Now

Contact Us to Get Started Today

Discover the impact Onsite Education has had on real Fortune 500 clients through practical in-depth training.

  • Banking
  • Healthcare
  • Manufacturing
TDWI has provided education to 95% of the Fortune 100 companies.
Our expert instructors will help your company surge ahead of the competition.