Your Team,
Your Location,
Our Instructors

Data Storytelling: Bringing Data to Life (Updated)

Duration: One Day Course

Prerequisite: None

Course Outline

Stories are powerful things. We've used them throughout history to capture attention, convey ideas, fire the imagination, and stir the soul. A well-told story can also give life to data.

On the surface, storytelling appears to be the opposite of analytics: anecdotal instead of quantitative. But quantities aren't the only way, or even necessarily the ideal way to convey information. We know that not everyone is a quant who thinks natively in numbers. Some think in pictures, thus the popularity of data visualization. Still others — a vast portion of business people — would rather not think about data at all, preferring to hear its meaning in anecdotes, metaphors, and examples.

Storytellers reach the quants and the non-quants, too. They don't dismiss the value of the quants—quantification is the foundation. In fact, storytellers amplify quantification by rendering data and the events it reflects with visuals, words, or other media. With that, they communicate the what, when, where, who, and why of business past, present, and future more persuasively than could be done with data alone.

You Will Learn

  • Four reasons to pursue the art of storytelling
  • How to find the stories in data
  • How to choose the best media for storytelling
  • How to compose captivating and compelling stories

Geared To

  • Business analysts, data analysts, and data scientists
  • BI and analytics designers and developers
  • Anyone interested in learning new and highly effective ways to communicate and share information

Contact Us to Get Started Today


Yvonne Baho

Yvonne M. Baho Director, Enterprise Learning
Phone: 978.582.7105
Email: ybaho@tdwi.org


"The instructor was very responsive to input from the class and adapted to meet the needs specific to our context. I especially appreciated the many case studies and focus on assessment."

S. Bessias UNC Healthcare

"Very good overall view of DW concepts and provided valuable insight for such a varied audience."

Jerry Bundt Nestle Purina

"This was the best training class I’ve had in my 20 year career."

Tim Grieb Seattle Children’s Hospital

"The instructor did an excellent job and demonstrated an understanding of real world applications."

Sean Dewulf Con-way Freight


Yvonne Baho Yvonne M. Baho
Director, Enterprise Learning
Phone: 978.582.7105
E-mail: ybaho@tdwi.org
TDWI Onsite Brochure Download

Download the Onsite Brochure

Download Now

Contact Us to Get Started Today

Discover the impact Onsite Education has had on real Fortune 500 clients through practical in-depth training.

  • Banking
  • Healthcare
  • Manufacturing
TDWI has provided education to 95% of the Fortune 100 companies.
Our expert instructors will help your company surge ahead of the competition.