TDWI Orlando Leadership Summit

CASE STUDY: Facilitating an Analytics Transformation - The Disney Story

December 5, 2017

Prerequisite: None

Teddy H. Benson

Director of Data Integration


From pixie dust and theme parks to blockbuster movies, the Walt Disney Company has journeyed from a determined, start-up animation studio to a worldwide entertainment juggernaut. In this session, come join us as we talk about the birth and life of the department of Revenue & Profit Management within the Walt Disney Company. We chronicle the department’s humble beginnings to support vendor solutions for resort yield management to its status as a trusted developer of custom analytics solutions in SAS for clients as diverse as ABC, ESPN, The Walt Disney Studios, Disney Cruise Line, and more.

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TDWI Orlando Leadership Summit

Royal Pacific Resort
Orlando, FL
December 4–5


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