TDWI Orlando Leadership Summit

CASE STUDY: Analytics That Rock—Skullcandy Shares Five Keys to Success

December 4, 2017

Prerequisite: None

Mark Hopkins



Headphone manufacturer Skullcandy has evolved from startup to global market leader in the last 10 years. It has gone through international expansion, acquisitions, constant pressure from retailers, and rapid growth—with its world-class analytics evolving to keep pace.

Today, Skullcandy is a data-driven organization. The company uses analytics in innovative ways to understand its customers, drive product development, manage efficiency, and run the business in real time. It has successfully implemented—and more important, adopted—data visualization and dashboarding using next generation tools. It aggregates data from all of its enterprise systems, social media, retailers, e-commerce, and supply chain partners. The data comes from on premises, in the cloud, spreadsheets, web services, and a number of other sources.

Mark has been with the company since the beginning of its analytics revolution and will offer his insights on how Skullcandy has succeeded in a fast paced, changing environment.

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TDWI Orlando Leadership Summit

Royal Pacific Resort
Orlando, FL
December 4–5


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