Today it feels as if technologies—and society itself—are developing at an increasingly rapid pace. It can be difficult to keep up, but equally difficult to resist the distractions of new shiny things.
In this keynote, Donald Farmer will emphasize the importance of not just deciding what direction you want to go in but also the more neglected skill of saying no: clearly understanding the areas in which you will not be investing, planning, or developing your business. The path of saying no can take just as much courage, insight, and planning as striking out in a new direction.
With examples from a wide range of technologies, and from companies ranging from start-ups to market-leaders, this should be an informative and entertaining session.