Data-Driven Decisions: Why You, Your Customers, and Your Partners Don't Make Them

February 12, 2018

Prerequisite: None

Sheridan Hitchens

Independent Consultant

As data leaders, we all want to believe that providing the best set of data, at the right time, to the right people, will mean we make better decisions. However, that's rarely the case; recent research in cognitive biases and behavioral economics suggests that we often don't make rational decisions. This talk will look at some of the most common of these biases and how you can counter (or even use them!) to good effect.

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TDWI Las Vegas Leadership Summit

Caesars Palace
Las Vegas, NV
February 12–13

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