TDWI Chicago Leadership Summit

CASE STUDY: Data Management for the Entertainment Industry: Analytics for Improving Content Performance

May 7, 2018

Prerequisite: None

Aaron Garnett

Senior Director, Global Enterprise Analytics

Discovery Communications

Discovery Communications operates around the globe with a portfolio of premium nonfiction, lifestyle, sports and kids content. Discovery’s programming reaches 3 billion cumulative viewers, who together consume 54 billion hours of Discovery content each year.

In this presentation, we will learn how Discovery Communications utilizes innovative data management practices to bring together data from multiple internal and external systems around the world. Using this consolidated dataset, decision makers can obtain a unified view of content investment value, and make more informed content investment, production, and programming decisions to drive improved business performance.

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TDWI Chicago Leadership Summit

Chicago Hilton
Chicago, IL
May 7–8

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