TDWI Anaheim Leadership Summit

KEYNOTE: For Successful Data-Driven Personalization, Not Any Data Will Do

August 7, 2018

Dean Abbott

Co-Founder/Chief Data Scientist

Smarter HQ, Inc.

We all know data is a good thing. More data is better. Analytics on top of more data is a gold mine. With all the potential of machine learning and advanced analytics, why isn’t data-driven personalization in every company’s toolkit? Why doesn’t data-driven personalization generate the ROI that makes using advanced analytics a slam-dunk for all organizations?

In this talk, I will describe the data we usually use for personalized marketing campaigns and the data we need to make these campaigns even more effective. Not just any data will do; we need to collect and create data that connects what we can observe about customer behavior to the actions we want to understand and ultimately predict.

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TDWI Anaheim Leadership Summit

Disneyland Hotel
Anaheim, CA
August 6–7

As to Disney properties/artwork: © Disney

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