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CASE STUDY: Unlocking Business Value with Analytics: The Power of Analytics “Proof of Value” (PoV) for Actionable Insights with Examples from Emirates Airlines

August 8, 2023

Prerequisite: None

Matt Vasey

Head of Data Insights and Ad-hoc Analysis

Emirates Airlines

Analytics is transforming the way businesses make decisions by providing data-driven insights that can improve efficiency, reduce costs, enhance customer experience, and increase revenue. However, implementing analytics solutions can be challenging, and stakeholders often require evidence that the investment will deliver tangible benefits and be effectively adopted.

That's where analytics proof of value (PoV) comes in. In this case study, we will explore how the Emirates Airlines Enterprise Data and Analytics Department embedded the analytics PoV process as part of its working model to ensure actionable insights that deliver business value. We will discuss how following this structured approach provides stakeholders with confidence that the analytics project is worth investing in, with key questions and scope defined early.

We will also highlight how analytics PoV can ensure that insights derived from data analysis are actionable, driving informed decisions that lead to business success. Additionally, we will discuss how analytics PoV helps overcome the challenges of the data mesh in disparate complex environments by providing a structured process for defining problems and establishing measurable success criteria, aligned with the organization's business objectives.

Overall, this case study aims to demonstrate the power of analytics PoV as a tool for unlocking business value and generating actionable insights, with real-world examples.

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