Prerequisite: None
Sam Wong
Senior Director of Data, Analytics, and AI
Mark Anthony Group
The phrase “you can’t have AI without IA (information architecture)” is truer than ever before. As organizations are investing more in AI technology, projects, and use cases, the importance of how you manage your data is sometimes lost or an afterthought. In this case study, learn how the Mark Anthony Group was able to balance deploying AI projects while ensuring that there is an equal commitment to data management best practices. A commitment to improvements in data governance, data quality management, and master data management was essential to the ongoing effectiveness of these AI solutions.