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TDWI Orlando Conference

MK Keynote // The Great Data Debate: Let's Settle Who Owns What

November 11, 2019

8:00 am - 8:45 am

Prerequisite: None

The debate around consumer data is only starting to heat up as it’s decided who exactly owns it – if anyone. Is data scraping someone’s social profile an invasion of privacy? Do brands have a right to know what ways we engage with them on digital?

This session examines the kinds of consumer data being used to boost efforts, who has a right to what, and how brands can build collaborative experiences around data collection that invite consumers to take part in the process.

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