The debate around consumer data is only starting to heat up as it’s decided who exactly owns it – if anyone. Is data scraping someone’s social profile an invasion of privacy? Do brands have a right to know what ways we engage with them on digital?
This session examines the kinds of consumer data being used to boost efforts, who has a right to what, and how brands can build collaborative experiences around data collection that invite consumers to take part in the process.
Nadia Genevieve Masri is a 4-time founder, Forbes 30 Under 30 headliner, and the CEO & Founder of Perksy – a next-gen market intelligence platform that conducts real-time research with Millennial & Gen-Z audiences through mobile. With a fresh take on understanding the habits, behaviors, and preferences of Gen Y & Z consumers, Nadia and her team are redefining market research for the mobile generation by making feedback the favorite form of engagement.
Prior to Perksy, Nadia founded 3 other companies before studying psychology and marketing through Harvard’s continuing education program. Nadia is passionate about product innovation, design, and neuroscience.