Level: Beginner to Intermediate
Prerequisite: None
Sam Wong
Senior Director of Data, Analytics, and AI
Mark Anthony Group
Your dashboard isn’t broken—it’s just not telling a story.
In a world overflowing with data, the true challenge isn’t access—it’s clarity. Dashboards often become noisy collections of charts, filters, and KPIs that overwhelm rather than enlighten. This activity-based workshop reimagines dashboard design as an exercise in storytelling, empathy, and purposeful visual communication.
Participants will explore how to craft dashboards that do more than display data—they deliver insight. Without relying on any specific BI tools, this workshop focuses on the principles behind effective design: visual hierarchy, simplicity, narrative flow, and human-centered thinking.
Through collaborative exercises, peer critique, and low-fidelity mockups, attendees will apply design thinking methods to define real user needs, structure clearer layouts, and communicate meaning with intention. Participants will practice how to run better requirement sessions, ask the right questions, and translate user goals into visual solutions that work.
This is not a technical deep dive—it’s a mindset shift. One that prioritizes clarity over complexity, and communication over configuration. If you’ve ever found yourself staring at a dashboard wondering what story it’s trying to tell—or wishing it told one at all—this workshop is for you.
Leave behind the clutter. Learn to design dashboards that speak clearly, act purposefully, and put users at the center of the data story.
You Will Learn
- How to apply design thinking techniques to gather dashboard requirements and co-create with end users
- Principles of visual storytelling that turn raw data into compelling, decision-oriented narratives
- Techniques for building visual hierarchy and layout clarity without relying on specific BI tools
- Best practices for color, typography, and chart selection that enhance—not hinder—understanding
- How to identify and eliminate dashboard clutter to spotlight the metrics that matter most
- Methods for leading effective dashboard critique and feedback sessions with business stakeholders
Geared To
- BI developers and analytics engineers
- Data analysts and business analysts
- Data and analytics product owners
- Data and analytics leaders and program managers
Prerequisites
A strong opinion about pie charts—and a willingness to let it go.