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Course Description

S2 Becoming a Data-Driven Organization: How to Build a Growth-Driven Business Data Strategy

November 5, 2023

9:00 am - 5:00 pm

Duration: Full Day Class

Level: Beginner to Intermediate

Prerequisite: Data Strategy and Program Leadership

Julia Bardmesser



Are you struggling to become a data-driven organization? According to recent surveys, 80% of respondents report that their biggest challenges are human—culture, people, process, or organization—not technology. Don't let these challenges hold you back from realizing the full potential of your data!

This course bridges the gap between common business growth challenges and data management capabilities. Julia Bardmesser will teach you how to connect business goals to data and data capabilities, using real-world business case studies. This course also provides a non-technical, business language introduction to data management capabilities, such as master data management, metadata management, data quality, and data integration.

You Will Learn

  • How to connect key business challenges and goals to common data management concepts
  • Difference between data and data capabilities
  • Definition and evolution of key data capabilities, such as master data management, data integration, metadata management, and data quality management
  • Role of business stakeholders in establishing data management capabilities
  • Tools and approaches to building and executing business data strategy
  • Approaches to prioritize data-centric changes in end-to-end technology portfolio

Geared To

  • Business leaders
  • Product managers
  • Business analysts
  • Data stewards
  • Data professionals struggling to communicate the importance of data programs to business stakeholders

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TDWI Orlando

Renaissance Orlando at Sea World
Orlando, FL
November 5–10