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TDWI Orlando Conference

John Santaferraro

CEO and Founder

Ferraro Consulting

John Santaferraro is an independent industry analyst in the business intelligence and big data analytics market. In addition, he is the CMO for Organomics, responsible for communications, sales, and marketing. Previously, John was the vice president of marketing for ParAccel, and then Actian after the acquisition. He also executed a vertical market strategy for Hewlett Packard’s business intelligence group, focusing on energy, communications, retail, healthcare, and financial services. At Hewlett Packard, he was instrumental in establishing the new BI business group. In 2000, John founded a marketing and sales consulting company, Ferraro Consulting, providing business acceleration strategy for technology companies. Along with BI executive positions at Compaq Computers and Tandem Computers, Santaferraro co-founded a venture-backed data warehouse startup company, Virtual Integration Technology, which was later sold to Teradata as SeeCommerce.


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