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T5A Dashboard Storytelling: A Guide for Real-World Business ApplicationNEW!

February 12, 2019

8:00 am - 11:15 am

Duration: Half Day Course

Prerequisite: None

Nicholas Kelly

Director, Visual Analytics

Logic20/20 Inc.

One often hears about the value of storytelling in analytics and the role it plays to both engage users and ensure behavioral change. However, there are many barriers: where to start, how to make a story from often changing data, how to craft a narrative that is compelling to a specific user?

This course is entirely rooted in real-world application of storytelling in dashboards. It provides the theory, process, and methodology to start applying storytelling to the enterprise. The session takes participants through a live process—with several examples and case studies—of how to craft a story to ensure a dashboard has value to the user and also a path to action and resolution.

You Will Learn

  • The reasons why storytelling is hard
  • A basic narrative arc to apply in dashboards
  • The problem-action-resolution flow
  • Embedding storytelling into the dashboard structure
  • The fundamental criteria to crafting a story
  • Understanding the user perspective
  • Mapping the users, data, and business value into the story

Geared To

  • Business analysts
  • Executives
  • Consultants
  • IT professionals
  • Managers with a need to use data for decision making