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TDWI Transform 2024

Chicago | Apr. 28–May 3

Course Description

W3 Becoming a Data-Driven Organization: How to Build a Growth-Driven Business Data StrategyNEW!

May 1, 2024

9:00 am - 5:30 pm

Duration: Full Day

Level: Beginner to Intermediate

Prerequisite: None

Julia Bardmesser



Are you struggling to become a data-driven organization? According to recent surveys, 80% of respondents report that their biggest challenges are human—culture, people, process, or organization—not technology. Don't let these challenges hold you back from realizing the full potential of your data!

In this class, Julia Bardmesser will show you how to join the dots between data capabilities and business outcomes using real-world case studies. You will also learn techniques for non-technical storytelling, so you can convert technical subjects such as master data management into concepts that business stakeholders can easily grasp.

You Will Learn

  • How to position data as a profit-enabler as opposed to a support, back office, or technology function
  • The four stages of data and business integration
  • How to shift the decision-making culture from data-aware to data-driven
  • How to make business comfortable owning the data strategy, while you own the data capability strategy
  • How to use business-centric terms to define key data capabilities, such as master data management, data integration, metadata management, data quality management, machine learning, and AI
  • The role of business stakeholders in establishing data management capabilities

Geared To

  • Business leaders
  • Data leaders
  • Product leaders
  • Data stewards
  • Data professionals struggling to communicate the importance of data programs to business stakeholders

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TDWI Chicago

Chicago, IL
April 28–May 3