The Fastest Path to Achieving Your Analytics Goals

October 16–18, 2017 | Seattle-Bellevue, WA

Four Pillars of Visualization

October 18, 2017

Prerequisite: None

Noah Illinsky

Senior UX Architect


This talk discusses the broad design considerations necessary for effective visualizations. Attendees will learn what’s required for a visualization to be successful, gain insight for critically evaluating visualizations they encounter, and come away with new ways to think about the visualization design process.

To be most effective, a visualization must have, in this order:

  1.  Purpose (Why are we creating this visualization? Who is it for?)
  2. Content (What data matters? What relationships matter?)
  3. Structure (How do we best reveal those data and relationships?)
  4. Formatting (How does it look & feel? How will it be consumed?)

This talk will define these four pillars, reveal why they must be selected in this order, and discuss the importance and impact each has on your visualization, and approaches to be successful in each of the four steps.

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TDWI Accelerate Seattle

Hyatt Regency Bellevue
Bellevue, WA
October 16–18


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