Data visualization is everywhere, and has the potential to dramatically impact both day-to-day activities and the trajectory of an entire company. Most companies recognized this and have made (and are making) significant investments in data-viz technology and experts who know how to use it. Despite these investments, it still feels like we’re waiting for data visualization to deliver on the promise of ‘unleashing your data.’ Why? Because we’re doing it wrong. This isn’t a talk about best practices, this is a conversation about how to use our data, people, and technology better.