Tap into the predictive power of machine learning by choosing the best tool for the right job and skillset. The proliferation and popularity of machine learning tools has exploded due to hardware affordability and scalability, as driven by the phenomenon of Big Data. The phenomenon has additionally spurred the popularity, availability, adoptability and usability of these methods across industry verticals. This talk reviews the 7 most popular and fundamental of machine learning tools, and presents use cases for their application in business. It then illustrates optimal use of specific machine learning tools for both teams and individuals based on previous experience, project goals, time line and available budget. You will learn the pros and cons of these popular tools, and how to choose the best tool for the particular project.