More than ever, the ability to synthesize and simplify the torrents of data being produced on a daily basis is critical to a company’s success. But many companies have no process in place for doing so. Cross-industry studies show that on average, less than half of an organization’s structured data is actively used in making decisions. More than 70% of employees have access to data they should not, and 80% of analysts’ time is spent simply discovering and preparing data1. This 45-minute session will address the problem of translating often ill-defined business goals into dashboards that fuel business decisions. The session will center on a unique, non-technical process anyone can apply regardless of background or technical ability, which is ultimately brought to life through a real-life case study.