Over the years, Business Intelligence has grown in many directions. Today, the practice can include data mining, visualization, Big Data and self-service experiences. But we’re still, fundamentally, in the business of decision support.
As analysts and developers we can support better business decisions more effectively if we understand the cognitive aspects of data discovery, decision making and collaboration. Luckily, we have a wealth of fascinating research to draw on, ranging from library science to artificial intelligence research.
We’ll explore the implications of some of this research, in particular how we can design an analytic experience that leads to more engaging, more insightful and measurably better decision-making.