We are on the verge of an exciting new revolution, driven by cutting-edge science and research. Seeing and understanding data is not just about creating queries, dashboards, and workbooks; it’s a way to amplify human potential. In this session, Jeff shows examples of how visual and cognitive science explain what makes data visualization so deeply satisfying. Why does a collection of bars, lines, colors, and boxes become surprisingly powerful and meaningful? How does fluid interaction with data views multiply our intelligence? Three decades of research into the beautiful science of data visualization explains why history has converged at this moment and why data enthusiasts will change the world.