In the age of big data, we're still exploring and experimenting with how we use, share and communicate huge amounts of information. How can we make data engaging so that people—consumers, scientists, researchers, not just machines—can draw insights and translate these insights into action? Dave McColgin will share how leading design and innovation consultancy Artefact approaches the design of data visualization and analytics tools, based on a range of desired outcomes and audiences. Using examples from award-winning projects like the SIMBA breast cancer decision tool, USAFacts, and more, Dave will share strategies to transform complex information into designs that engage people and even empower users to act. The attendees of this session will take away tangible methods for approaching designing data for people.