Claudia Perlich joined Dstilleryin 2010. She designs, develops, analyzes and optimizes the machine learning systems to find prospective customers for brands and target them with display ads online. She worked previously as a Data Analytics Research at IBM’s Watson Research Center,where she concentrated on data analytics and machine learning for complex real-world domains and applications. Claudia graduated with a PhD in Information Systems from NYU and an MA in Computer Science from the University of Colorado. You can often find her at academic and industry events or at a teaching engagement at NYU, MIT, Wharton or Columbia.