Hype Lessons: What Self-driving Cars Can Teach Us About Cognitive Computing

April 4, 2017

Prerequisite: None

Hadley Reynolds

Managing Director & Co-founder

Cognitive Computing Consortium

The world of self-driving vehicles has captured the imaginations of technology giants, auto companies, farmers, insurance firms, and drivers alike. This fascination with autonomous vehicle innovation has generated a noisy cloud of hype, business posturing, and inflated expectations. Cognitive Computing operates in a very different orbit, but we have much to learn by understanding the challenges the autonomous vehicle market faces, and the evolution of the value propositions and strategic market positioning being executed by the prominent players.

Incorporating an understanding the dynamics of a maximum-hype field is a challenge for cognitive application developers. This session presents research into the most important of these challenges and how to understand them. We also present a preview of the Cognitive Application Design Framework which is a current product of joint research being carried out by the Cognitive Computing Consortium and Babson College’s Technology & Information Management faculty.

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The Boston Marriott® Copley Place
Boston, MA
April 3–5


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