Upside


Data Digest: Focus on the Internet of Things

How to find your IoT niche, plus turning IoT into an advantage and protecting your enterprise from IoT security holes.

Use Analytics to Power Your Outbound Marketing

Outbound marketing programs struggle to effectively connect with customers, but with advanced analytics, these programs can be greatly improved.

The Logic of Disintermediation and the End of ETL as We’ve Known It

Big data platforms such as Hadoop, Cassandra, and Spark are usurping the central role of the ETL engine that is at the heart of data integration.

Upside Briefing: Rulex Analytics

Rulex provides a new generation of advanced analytics tools. We offer Upside's first impressions from a business briefing.

Data Digest: Cloud Computing; Hadoop Best Practices

Heading off concerns about cloud computing, an in-depth look at the cloud application layer, and best practices for Hadoop.

Streaming Data Who’s Who: Kafka, Kinesis, Flume, and Storm

Streaming data offers an opportunity for real-time business value. Knowing the big names in streaming data technologies and which one best integrates with your infrastructure will help you make the right architectural decisions.

Time to Kill Metadata?

Metadata is neither meta nor data. The amounts and types of information important to an enterprise today require context, not a misleading term that is only vaguely defined.

Data Digest: Focus on Big Data

Balancing evidence and judgment in big data, preventing discrimination in your big data work, and the 4th big data "V": value.

Sifting Through the Garbage

Is your data lake just a garbage dump?