Prerequisite: None
This session will include a moderated Q&A featuring questions from the live audience.
Tulika Bhatt will discuss how Netflix manages data quality in real-time data processing environments that power personalized recommendations, product experimentation, and operational insights.
In a system that ingests billions of events daily, even minor data quality issues, such as missing events, delayed records, or schema mismatches, can lead to missed opportunities or flawed decisions. In this session, Bhatt will present real-world incidents that revealed the impact of such issues, along with the corrective measures implemented across teams. Bhatt will also outline the safeguards now in place and the organizational practices that promote shared accountability for data health. Rather than introducing a new framework, it offers a pragmatic view into the operational realities of scaling data quality in streaming environments and emphasizes why maintaining trust in data is a critical business function, not just a technical challenge.